Kleos

Kleos is a luxury ring brand seeking to enhance its digital sales. At Motivo, we developed a CRM to manage sales, logistics with suppliers, and customer service. The platform enables the design of personalized 3D rings and the registration of emails to generate leads. Additionally, we implemented appointment scheduling features, positioning Kleos as a leader in delivering a personalized luxury experience.

Kleos had a limited website that only allowed order scheduling, without offering a distinctive experience. They needed a solution that reflected the luxury of their product, enabled ring customization, and enhanced the digital experience. In addition, they faced the challenge of integrating tools to optimize sales management, supplier coordination, and customer service as the business scaled.

Strategic Consulting and Business Strategy
Objective: Align the brand vision and define a differentiated value proposition in the luxury market.
We identified the opportunity to offer a unique purchasing experience through 3D customization, reinforcing Kleos’s premium positioning.

Design and Implementation Plan
Objective: Design a user-centered experience based on insights from luxury consumers.
We created a proposal aligned with customer expectations of exclusivity and personalization, supported by a clear and scalable architecture.

CRM Software Architecture Design
Objective: Structure a CRM system to integrate sales, support, and logistics.
We defined a comprehensive customer management model that includes personalization, order tracking, sales analytics, and after-sales support, optimizing operations and customer loyalty.

Branding
Objective: Create the visual identity for the Kleos brand.
We designed a coherent and distinctive image that reflects the luxury, exclusivity, and personalization of the product, positioning Kleos as a leader in digital luxury jewelry.

Pilot Experience Creation and Validation
Objective: Prototype the luxury ring sales and customization experience, validating its functionality with the client.
We validated mockups and key flows with real users, ensuring a smooth, intuitive experience aligned with luxury standards.

CRM Platform UI/UX Design
Objective: Design a minimalist and functional visual interface.
We achieved a premium aesthetic consistent with the brand’s positioning, facilitating navigation and interaction with the personalized product.

CRM Development and Launch
Objective: Build a CRM platform with 3D customization and appointment scheduling.
The system allows customers to design their own ring, visualize it according to their skin tone, and receive personalized advice, enhancing conversion and the overall shopping experience.

At Motivo, we transformed Kleos’s purchasing experience with a CRM that enables real-time 3D customization of rings, using augmented reality to visualize them according to skin tone. We conducted target user research, optimized the virtual sales experience, and worked on branding, positioning Kleos as a leader in digital luxury jewelry.

1. Strategic Consulting: We conducted an in-depth analysis of the brand, target segment, and user experience, with the goal of defining a differentiated value proposition based on product personalization and assisted consultation. This allowed us to align Kleos’s vision with a clear positioning in the digital luxury market.

2. Branding: Kleos’s branding reflects its exclusivity and sophistication in luxury jewelry, using metallic tones and minimalist details that evoke luxury and refinement. The visual identity conveys a personalized shopping experience aligned with the concept of custom-designed rings. Elegant typography and simple yet sophisticated graphic elements reinforce the brand’s premium character.

3. CRM System: We designed a CRM system to manage ring customization, 3D visualization, and appointment scheduling, integrating sales, logistics, and customer service. This optimized the shopping experience, improved conversion rates, and enabled the operation to scale without losing personalization.

Kleos optimized its operations through a management system that enhanced order customization and customer follow-up. The relationship with users was strengthened through an integrated database, improving coordination with suppliers and inventory management. With analytical tools, the brand can now make strategic decisions and scale efficiently.