SuperCells

SuperCells identified an opportunity in the aesthetic medicine sector by creating a medical booking platform to connect international tourists with clinics in Japan. Motivo provided support in strategic consulting, UX/UI design, software architecture, and website development, delivering an innovative and scalable solution with a Web3 technology focus to facilitate expansion.

SuperCells needed to redefine its operating model, transitioning from a scientific laboratory to a brand in the medical-aesthetic tourism sector. Despite its expertise in treatments, it lacked a digital strategy to connect with interested tourists. There was no channel to facilitate bookings or build trust with international patients, and a strong narrative was needed to attract investors and strategic partners.

Strategic Consulting
Objective: Assess the feasibility of expanding SuperCells’ portfolio into medical-aesthetic tourism, connecting its biotechnology expertise with new business opportunities.
A clear strategic direction was defined to develop a digital platform that connects international tourists with beauty clinics in Japan.

Market Research and Business Strategy
Objective: Analyze the market, users, competitors, and product to identify concrete opportunities and design a differentiating solution.
The foundations were established for a clear value proposition, validated by real data, and oriented toward the growth of medical tourism in Japan.

Roadmap and Execution Plan
Objective: Establish a detailed plan including timeline, technological architecture, resources, and cost structure.
The project development was organized into concrete phases with clear objectives, functions, and delivery timelines.

Branding
Objective: Create a visual identity aligned with values of health, aesthetics, and reliable technology.
SuperCells’ presence as a professional brand in the medical tourism sector was strengthened.

UX Design for Website
Objective: Design an easy, attractive, and functional digital experience for global audiences.
Accessibility and navigation were improved, making it easier to search for treatments and book appointments.

Website Development
Objective: Implement the website platform as the main booking channel and commercial showcase of the project.
A key operational tool was enabled to efficiently connect tourists with aesthetic clinics.

Narrative and Strategic Presentations for Investors
Objective: Develop specific materials to attract capital and strategic partners.
A technical whitepaper and a sales deck were created to present the project to investors and global stakeholders.

Desde Motivo, diseñamos una solución integral para posicionar a SuperCells en el turismo médico-estético japonés. Realizamos consultoría estratégica e investigación de mercado, definimos el perfil del cliente y las oportunidades, desarrollamos el branding, diseño UX/UI y el sitio web y creamos presentaciones estratégicas para atraer socios e inversionistas.

1. Strategic Consulting and Presentations: Key materials such as a Sales Deck and a Whitepaper were created to present the project’s vision and purpose to investors and stakeholders, facilitating fundraising processes and strategic partnerships.

2. Branding: SuperCells’ branding reflects accessibility, innovation, and simplicity. Its visual identity uses fresh colors such as blue and green, conveying trust, health, and technology. These colors evoke well-being and reinforce the idea of a modern and accessible medical environment. SuperCells positions itself as a friendly, empowering, and dynamic platform for efficient health management.

3. Website: A booking platform was designed and developed, enabling international tourists to schedule aesthetic treatments in Japan. The site functions as the main acquisition and communication channel, tailored to a global audience.

SuperCells diversified its portfolio by merging medical tourism, aesthetic medicine, and blockchain, creating a unique value proposition in the sector. Through strategic research, it validated the potential to attract international tourists to Japan. A strong brand identity was established, and an investment acquisition strategy was developed, ensuring long-term expansion and sustainability